According to the news of the BBC the past six years in Apple, about 100 companies and startup he bought. In his speech at Apple’s General Assembly Meeting, Tim Cook said that his company every three to four weeks He said he bought a company.
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So, only 2020 at least in 12 companies and the startup came under Apple’s wing. At the same time, Apple CEO stated that, as a rule, such transactions are aimed at acquiring skills and technology. Apple’s in the last ten years His biggest acquisition, rapper and hip-hop producer Dr. Dre and entrepreneur Jimmy Iovine, a well-known American manufacturer of headphones and speakers Beats Electronicswas acquired in 2014.
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The deal is then about 3 billion dollars and part of it was paid in Apple shares. Another major Apple acquisition was Shazam, the maker of popular music recognition software. iPhone maker in 2018 Shazam for about 400 million dollars paid.
But most of the time Apple small technology companies it buys and spends less on such deals. For example, Microsoft, LinkedIn for 26 billion dollars, Amazon, Whole Foods for 13.7 billion dollars and Facebook, WhatsApp for To 19 billion dollarsr paid and if you compare them to the ten largest Apple purchases, the amount is still of these three processes less than any.
Including purchased technologies in its products
Typically Applebuys startups and incorporates their development into their products. For example, Israeli tech company PrimeSense, Released on iPhone X in 2017 FaceID played an important role in the face recognition system. Apple also invests in server technology.
Apple’s purchase and investment We can say that the list is very diverse. For example, last year a few artificial intelligence company, a virtual reality activity business, a payment platform and bought a podcast company. In 2019, Apple is a driverless bus company that confirms its interest in the automotive industry. Drive.aiand in 2016, the company China shipping service It spent $ 1 billion to buy shares from DiDi.
Nevertheless Applelooks pretty selective in their purchases. For example, Tesla’founder of Elon Musk recently, in 2013, he gave Tim Cook the electric car company for a reasonable amount. to buy He said he had offered but refused. Wedbush Securities analyst Dan Ives said that Apple a few years ago Netflix by not purchasing the streaming service strategic mistake he said he did.