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Google in a blog post secrecy users in an upcoming revision aimed at increasing ads based on search history to be shown that you are planning to stop announced. With a major update, the company will stop showing ads based on the pages users visit.

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‘Only valid for websites’

Google announced earlier last year that it would remove third-party cookies in 2022. With its latest statement, the company does not want to use any replacement technology for its advertising purchasing tools. alternative confirmed that it will not create or use it. Instead of Googletesting a way businesses target ads to groups of consumers with similar interests. This will protect privacy because it is a individual users in the crowd he says he is hiding.

Google product manager David Temkin wrote in a blog post: “If digital advertising does not evolve to address people’s growing concerns about their privacy and how their personal identity is used, the future of the free and open web We are risking “he said.

The company is for websites only that it is valid, mobile apps that it does not apply to advertising media or unique identifiers.


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