Increasing demand for applications with the pandemic resulted in a new record in the first quarter of this year. App AnnieIn the first quarter of 2021, according to the latest data from App Store him the Google PlayIt spent $ 32 billion on applications in. This is annual relative to the first quarter of 2020 40% increase shows that.
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Record in application expenditures
The company stated that with the published data, consumer spending reached $ 21 billion on iOS and about $ 11 billion on Android. The total expenditure of $ 32 billion indicates an increase of $ 9 billion compared to the same quarter of the previous year.
The total number of downloads also increased in the first quarter of 2021 compared to the last quarter of 2020. App Annie increases app downloads on both iOS and Android by nearly 10% in the first quarter of 2021. Increased to 31 billion stated.
Gaming applications have proven once again that they are the most effective category in application markets. Total consumer spending on game apps reached $ 13 billion, up 30% on the App Store, and $ 9 billion on Google Play, reaching $ 22 billion in the first quarter of 2021.
At the top of the non-game category TikTok, YouTube and Facebook took place.