Victiming of the 2020 pandemic has completely changed many habits. While the computer market, which was in stagnation, almost raged, chip production did not catch up with the demand. The wearable device and wireless headphone sectors are also getting their share of this rumble.
Wireless headset and wearable device market on the rise
According to market analysis by Canalys, the personal smart audio products market grew 24.8 percent in the fourth quarter last year. Apple The leader by far with total sales of 37.3 million products. Samsung ve Harman Kardon and second with a total of 11.4 million products. Xiaomi third with 8 million.
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In 2020 Apple ve Beats It tripled its closest competitor, selling a total of 109 million products. Samsung and Harman Kardon were able to sell only 38.3 million units. Xiaomi, on the other hand, has shown the most growth with 25.4 million products.
In the wearable device market, Apple sold 14.5 million units in the last quarter. Xiaomi is in second place with 8.7 million products despite its decline. The Huawei and Honor combination is third with 6.7 million sales.
In 2020, Xiaomi is taking the lead with 37.7 million products. Apple sold 35.2 million products with 29 percent growth, but remained in second place. Huawei sold 32.2 million products with a growth of 46 percent.
By category, the full wireless headset class and the over-the-head wireless headset class have continued to grow. On the wearable side, it is seen that the interest in smart watches has increased. Relatively affordable smart wristbands remained lower than the previous year. The analysis shows that interest in personal technological products will continue this year, but turning the chip shortage into a crisis will keep the increase limited.