Investment bank Cowen‘ın analisti Krish Sankar, Apple News Plusin 2020, 11 million is a paid subscriber and about 550 million dollars stated that it provides income.
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Sankar, Apple News Plusuntil 2023 19 million believes that it can reach the subscriber. Apple Insider, in this case, the company 1.14 billion dollars from subscription revenue and ad impressions $ 1.02 billion digital advertising revenue, and that total 2.2 billion dollars reported that it would be.
Apple News is on its way
Sankar by topic with regard to: “We believe that the Apple News app and the News Plus paid subscription service (News platform) are well positioned not only to take advantage of growing subscriber numbers, but also to accelerate ad revenue growth..” said.
Analyst, Both by improving the advertising platforms of Apple News Plus and Application Tracking TransparencyMoving away from the Identifier tracking tag for Advertisers used on mobile devices after the launch of that it can be supported he believes.
Sankar, the privacy feature iOS ecosystemindeki He stated that it could be a “devastating event” for advertising networks. Analyst, Apple Search Ads (ASA) maturation due to Apple’s advertising efforts encouraging He also expresses that it can be in an orbit.