Responses to Google’s FLoC grouping method are growing against third-party cookies that are vulnerable to the privacy of personal data and are highly criticized. Competing browsers think the system will cause trouble.
Google FLoC did not find support
FLoC system Federated Learning of Cohorts short for. Defining the anonymous grouping of thousands of users who exhibit the same behavior rather than cookies, the FLoC system prevents sites from directly accessing data. Instead, it provides data from groups.
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Artificial intelligence-oriented groups present data over their own identity and do not reveal the sites visited by the user. In addition, groups are not formed for visits on political or health issues that are defined as sensitive.
Firefox developer Mozilla says the new method collects billions of data points about users, and users are unaware of it. Instead of this system, which is considered to be open to abuse, Firefox; It states that it will continue to use the advanced protection method that automatically blocks identifiers.
Brave, Vivaldi, and Opera browsers have also announced that they will not use the FLoC system. One of the Safari engineers even shared a post that Brave social media account criticized the FLoC system. So it gave implicit support. This system seems to be more controversial in the upcoming period.